One might expect the "lifting up" of a king to be when His is exalted above all, before all and enthroned in His glory.
But this is Jesus.
Just as Moses lifted up the snake in the desert, so the Son of Man must be lifted up, that everyone who believes in him may have eternal life.
“For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life. For God did not send his Son into the world to condemn the world, but to save the world through him. Whoever believes in him is not condemned, but whoever does not believe stands condemned already because he has not believed in the name of God’s one and only Son. —John 3:14–18
And this is His #UpsideDownKingdom.